Registration: 8:00 a.m. to 9:00 a.m.

Conference: 9:00 a.m. to 1:00 p.m.
...

Club Industrial
Av. Parteaguas 698, Los Arcángeles, 66266
Monterrey
Mexico
Live Broadcast

Live broadcast

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2014 Latin American Cities Conferences: Monterrey

Experts discussed Mexico's energy reforms and competitiveness agenda.

Registration: 8:00 a.m. to 9:00 a.m.

Conference: 9:00 a.m. to 1:00 p.m.
...

Club Industrial
Av. Parteaguas 698, Los Arcángeles, 66266
Monterrey
Mexico
Live Broadcast

Live broadcast

Share

Overview

MONTERREY: ENERGY AND COMPETITIVENESS IN POST-REFORM MEXICO

Americas Society/Council of the Americas brought its Latin American Cities Conference series to Monterrey, in partnership with ProMéxico and the government of Nuevo León. As an important industrial center, Monterrey is poised to reap significant rewards from inflows of foreign direct investment derived from Mexico’s structural reforms. Particularly, expected growth in the energy sector will also have spillover effects on other fields, notably manufacturing and services. Boasting one of the highest productivity levels in the country, Monterrey and Nuevo León state are industrial and technology hubs, but labor skills shortages, regulation implementation, and inconsistent requirements across municipal, state, and federal levels remain challenges to be addressed.

Speakers:

  • Ildefonso Guajardo, Secretary of Economy, Mexico (View his presentation)
  • Rodrigo Medina de la Cruz, Governor, State of Nuevo León
  • Luis Farias, Senior Vice President Energy and Sustainability, CEMEX
  • Alejandro González, CEO, ABA Seguros
  • Fernando A. González, CEO, CEMEX
  • Francisco N. González, CEO, ProMéxico
  • Benigna Leiss, Country Manager, Chevron Mexico
  • Ernesto Marcos, Founding Partner, Marcos y Asociados
  • Raúl Millares, Energy Manager, Alfa
  • Alejandro Poiré, Dean of the School of Government and Public Transformation, Tecnológico de Monterrey
  • Susan Segal, President & CEO, AS/COA
  • Antonio Souza Saldivar, Senior Managing Director Energy Area, Evercore Partners Mexico
  • Blanca Treviño, CEO, Softtek
  • Máximo Vedoya, Executive President, Ternium Mexico
  • Abraham Zamora, Head of the Economic Productivity Unit, Secretariat of Finance and Public Credit

Follow the conference on Twitter at #MTYcompite and @ASCOA.

Event Information: Ernesto Aguilar | eaguilar@as-coa.org | 1-212-277-8393
Sponsorship Opportunities: María Otero | mgarciaotero@as-coa.org | 1-212-277-8373
COA Corporate Membership Information: Monica Vieira | mvieira@as-coa.org | 1-212-277-8344
Press Inquiries: Adriana La Rotta | alarotta@as-coa.org | 1-212-277-8384

In partnership with:

 
 
In collaboration with:
 
 

Agenda

Agenda

Download a PDF of the agenda.

Baje la agenda en español.

8:00 – 8:45 a.m.  Registration

9:00 – 9:15 a.m.  Welcoming Remarks

  • Susan Segal, President & CEO, AS/COA
  • Francisco González, CEO, ProMéxico

9:15 – 9:45 a.m.  Keynote Remarks

  • Rodrigo Medina de la Cruz, Governor, Nuevo León

9:45 – 10:45 a.m.  Competitiveness: Stimulating Growth in Post Reform Mexico

  • Abraham Zamora, Head of the Economic Productivity Unit, Ministry of Finance (moderator)
  • Luis Farias, Senior Vice President Energy and Sustainability, CEMEX
  • Alejandro González, CEO, ABA Seguros
  • Blanca Treviño, CEO, Softtek
  • Máximo Vedoya, Executive President, Ternium

Questions for discussion: What is needed to continue attracting FDI in Mexico and to motivate Mexican companies to invest in the country? How will reforms affect the private sector? How can large companies work with SME’s to bring them into the productive chain? What effect will lower North American energy costs and the Mexican energy reform have on Mexican companies? Will manufacturing be affected? What are the barriers to increased productivity – how can the private sector work with the government to eliminate them?

10:45 – 11:00 a.m.  Coffee break

11:00 – 11:15 a.m. Keynote Remarks

  • Fernando González, CEO, CEMEX 

11:15 – 12:15 p.m.  Energy Reforms in Mexico: Implementation and Opportunities

  • Alejandro Poiré, Dean of the School of Government and Public Transformation, Tecnológico de Monterrey (moderator)
  • Benigna Leiss, Country Manager, Chevron Mexico
  • Ernesto Marcos, Founding Partner, Marcos y Asociados
  • Raúl Millares, Energy Manager, Alfa
  • Antonio Souza Saldivar, Senior Managing Director Energy Area, Evercore Partners Mexico

Questions for discussion: What will it take to develop an energy sector in Mexico? What is a reasonable time frame? What business opportunities will arise from the opening of the energy sector for local companies? How will the shortage of human capital be met? How will it be developed and how long will it take? How can foreign companies find local partners? What are the implications of these reforms on the integration of the North American Energy industry?

12:15 – 12:45 p.m.  Closing Session 

Speakers

Ildefonso Guajardo
Secretary of Economy, Mexico

Ildefonso Guajardo has been Mexico’s Secretary of Economy since 2012. He has previously held the posts of chief of the Executive Office of the Governorship of Nuevo León; technical secretary of Planning, Communication, and liaison with the Secretariat of Commerce and Industrial...

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Rodrigo Medina de la Cruz
Governor, State of Nuevo León

Rodrigo Medina de la Cruz is the current governor of the Mexican state of Nuevo León. Prior to being elected governor in July 2009, he held several positions within the Government of Nuevo León. Governor Medina previously served as general secretary of government, technical...

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Luis Farias
Senior Vice President Energy and Sustainability, CEMEX

Luis Farias heads Energy and Sustainability for CEMEX since 1991. During this period, he led strategic projects with investments in excess of US $2 billion such as wind farms and alternative energy. He also represented the Mexican private sector in the drafting of the new Power...

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Alejandro González
CEO, ABA Seguro

Alejandro González is chief executive officer of Aba Seguros, subsidiary of ACE Group, since February 2008. From 2006 to 2008 he was chief administrative officer and from 2003 to 2006 he was chief financial officer also at Aba Seguros. Previously, González held different...

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Fernando A. González was appointed chief executive officer (CEO) of CEMEX in 2014, a leading global building materials company with presence in four continents. CEMEX is dedicated to the production and commercialization of cement, ready-mix concrete, and aggregates, as well as...

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Francisco González
CEO, ProMéxico

Francisco González is the CEO of ProMéxico. Previously, he served as ambassador of Mexico in Germany. González was also regional director for Europe, Middle East, and Africa of ProMéxico and commercial counselor for Germany, Central, and Eastern Europe of the National Bank of...

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Benigna Leiss
Country Manager, Chevron Mexico

Benigna Leiss is the general director for Chevron Energía de México since 2004 based in Houston, Texas. In this role, she has worked toward the opening of the hydrocarbon sector in Mexico, negotiating and signing Technical Collaboration Agreements with Pemex. She has been...

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Ernesto Marcos
Founding Partner, Marcos y Asociados

Ernesto Marcos is the founding partner of Marcos y Asociados, a financial and business development consultant specializing in the Mexican infrastructure and energy industry. He has served as member at the boards of a number of Mexican companies, as adjunct governor of the World...

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Raúl Millares
Energy Manager, Alfa

Raúl Millares is Energy Manager for Alfa. With more than 30 years of experience at Alfa, he has held different executive positions including chief financial officer of Alpek, manager of planning and development of Alpek, manager of Europe and Asia of Nemak, manager of planning...

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Alejandro Poiré
Dean of the School of Government and Public Transformation, Tecnológico de Monterrey

Alejandro Poiré is dean of the School of Government and Public Transformation at Tecnológico de Monterrey since August 2013. He is founder of the social enterprise Mexico Crece, which searches innovative solutions for increasing opportunities for young students. In 2007, Poiré...

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Susan Segal
President and CEO, Americas Society/Council of the Americas

Susan Segal was elected president and CEO of the Americas Society and Council of the Americas in August 2003 after working in the private sector with Latin America and other emerging markets for over 30 years. A passionate supporter of Latin America, she joined the organizations...

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Antonio Souza
Senior Managing Director Energy Area, Evercore Partners Mexico

Antonio Souza is senior managing director for energy at Evercore Partners México. In 1997, he joined Protego, now Evercore Partners Mexico, and has since led the Energy practice focusing on financing, asset sales and acquisitions and project refinancing transactions of greenfield...

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Blanca Treviño
President and CEO, Softtek

Blanca Treviño has been leading Softtek as President and CEO since 2000. Under her leadership, Softtek has become the leading information technology services company in Latin America. Throughout her 30-year career at Softtek, Ms. Treviño has gained international recognition as a...

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Máximo Vedoya
Executive President, Ternium Mexico

Máximo Vedoya is executive president of Ternium Mexico since January 2012. From 2010 to 2012 he was executive president of Ternium in the Andean Region. In 2008, Vedoya was appointed international and steel purchases director for the northern region at Ternium. From 2004 to 2008...

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Abraham Zamora
Head of the Economic Productivity Unit, Secretariat of Finance and Public Credit

Abraham Zamora heads the Economic Productivity Unit at the Secretariat of Finance and Public Credit. From 2005 to 2013, he worked for CINTRA and was executive director of Corporate and Industry Affairs at Aeroméxico. Zamora was president of the Mexican National Chamber of Motor...

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