Colombia’s First Unicorn Keeps Delivering
Rappi’s rise to a multi-billion-dollar company preparing for an IPO shows the potential for disruption in Latin America’s economies and job markets.
This article is adapted from AQ's forthcoming special report on trends to watch in Latin America in 2025. Since its founding in 2015 as a food-delivery service, Rappi has grown at a dizzying pace. In less than a decade, the Softbank-backed startup has morphed into a “super-app” with operations in nine Latin American countries and a market valuation above $5 billion—beyond, perhaps, the wildest dreams of its three Colombian founders. So far it has disrupted the region’s delivery and fintech sectors, and more is on the horizon. The company has built a rising empire by taking...
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