Commerce Without Borders: Latin America's Wired Entrepreneurs
Commerce Without Borders: Latin America's Wired Entrepreneurs
How the Internet Is turning Latin America's small businesses into global traders.
In 2013, Nataliya and Daniel Ulasik started their own business in Quito, Ecuador. The business, EcuaLama, enables Indigenous people in the small Ecuadorian mountain town of Otavalo to sell handmade blankets, ponchos and hats to consumers in 30 countries. The company’s online sales and marketing eventually led to a relationship with a London-based retailer. Today, as a result of communications technology, goods from Otavalo are sold in London.
To consumers who have grown up in this era of deepening globalization, this may seem like an unremarkable story. But, until recently, it was...
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