8:00 am – 12:00 pm Bogotá 

JW Marriott Hotel Bogotá
Calle 73, Nr. 8-60
Bogotá
Colombia

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CFO Forum Bogota 2023

2023 CFO Forum: Bogotá

The CFO Series will return to the financial capital of Colombia for the first time in four years. 

8:00 am – 12:00 pm Bogotá 

JW Marriott Hotel Bogotá
Calle 73, Nr. 8-60
Bogotá
Colombia

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Overview

The CFO Forum: Bogotá provides a space for dialogue and collaboration for finance community representatives to hear from experts, engage in collaborative discussions, and network among peers. 

This year's forum will address key topics impacting the financial panorama in Colombia, including innovation in digital payments and building financial resilience in times of uncertainty, and will feature an economic outlook by a government leader. 


Registration: Cyndi Balladares cfoprogram@as-coa.org

Program Information: Luciana Sabillon lsabillon@as-coa.org

Sponsorship Opportunities: Mercedes Fernandez mfernandez@as-coa.org

Agenda

2023 CFO Forum: Bogotá

Welcome Remarks

  • Maria Lourdes Terán, Vice President, AS/COA Miami

  • Co-Chair: Ursula Haaker, GTS Sales Director, Bank of America

Session I - Economic Outlook: Government Insights

A government leader will share an expert perspective on recent economic developments in Colombia. The presentation will be followed by an opportunity for Q&A. 

  • Jose Roberto Acosta Ramos, Head of Public Credit and National Treasury of Colombia

Session II - Innovation in Digital Payments and Data Access

Digital payment integration, open finance data sharing, and artificial intelligence are a few examples of fintech innovation occurring in Colombia. Increased access to financed products for consumer and comprehensive data insights for businesses and further democratizing Colombia's financial ecosystem. How can financial leaders capitalize in this innovation?

  • Humberto Federico Guihur, Products and Innovation Vice President Andean Region & LAC Urban Mobility Head, VISA

  • Moderator: Marcela Villegas, Principal, BCG Bogotá

Session III - International View of Business in Colombia 

A senior economist will provide an analysis of the Colombian economy, detailing developments relevant to business operations in the country. 

  • Alexander Müller, Director - Head Economist for Andean Region, Central America & Caribbean, Bank of America

Session IV - Financial Resilience in Times of Uncertainty

Over the past year, unprecedented developments have disrupted global markets, establishing new challenges for multinational companies. From currency and operational risks to cybersecurity threats, these challenges are changing the way financial executives position their companies for success. A panel of experts will share best practices in building financial resilience in the Colombian context.

  • Johanna Bohórquez, Finance Director Colombia, Pfizer

  • Carolina Bermudez, CFO, Cencosud Colombia

  • Moderator: Marcela Villegas, Principal, BCG Bogotá

Speakers

Humberto Federico Guihur
Products and Innovation, Vice President Andean Region & LAC Urban Mobility Head, Visa

Humberto Guihur estudió Negocios y Administración de Empresas en la universidad de Baylor, Texas. Tiene una maestría en Gerencia y Mercadeo de la universidad St. Thomas, Houston y estudios en Derecho de la universidad Interamericana de Puerto Rico. 

Guihur cuenta con más de 27...

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José Roberto Acosta Ramos
Director General of Public Credit and National Treasury, Ministerio de Hacienda y Crédito Público

Economista de la Universidad Militar y abogado de la Universidad Nacional. Así mismo, cuenta con una especialización y maestría en Finanzas Corporativas del Colegio de Estudios Superiores de Administración – CESA. 

Ha trabajado desde 1993 en comisionistas de bolsa como Bermúdez y...

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Marcela Villegas
Principal, BCG Bogotá

Marcela Villegas, es Principal de Boston Consulting Group. Tiene cerca de 20 años de experiencia en el sector financiero colombiano, europeo y estadounidense. Tiene una amplia experiencia en riesgos financieros, con especial énfasis en riesgos de mercado, liquidez y riesgos de...

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Alexander Müller
Director - Head Economist for Andean Region, Central America & Caribbean, Bank of America

Alexander Müller is a Director in Latin America Economics, covering the Andean region, Central America, and the Caribbean. He has been ranked as the No. 1 Latin America Economist in the Fixed Income Institutional Investor survey for 2022 and 2021. Previously, he was a Vice...

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Carolina Bermudez
CFO, Censosud Colombia

Carolina Bermúdez es Gerente de Administración y Finanzas de Cencosud Colombia desde 2021. Cuenta con 20 años de experiencia en diferentes roles en banca de inversión, así como en finanzas corporativas en el sector real en las industrias del retail, commercial real estate y...

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Johanna Bohórquez
Directora Financiera de Pfizer para Colombia & Venezuela y líder del Business Finance Center para Latinoamérica

Johanna cuenta con una amplia carrera en el área financiera trabajando para compañías como KPMG, OCENSA, Unisys de Colombia y Coca Cola. Desde hace 19 años trabaja en Pfizer donde ha ocupado responsabilidades crecientes en diferentes países como Colombia, Venezuela y el Clúster...

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