Hoops & Talks 2025: Miami HEAT Leadership Spotlight

A  group of Young Professionals of the Americas Miami members participated in an exclusive event about innovation, taking risks and mentorship with Matthew Jafarian, executive vice president of Business Strategy for the Miami HEAT. 

Matthew leads the Miami HEAT and Kaseya Center’s technology, data & analytics and business strategy teams. He’s also co-founder of 601 Analytics, a next-gen data company that unlocks insights for teams, leagues, and venues. 

Prior to his work in sports and entertainment, Matthew built a startup that created apps for Verizon, Mandarin Oriental, and other recognized brands. Matthew is proud to serve on the board of Big Brothers Big Sisters of Miami, on the South Florida Leadership Council of Special Olympics Florida, and as a fellow for the Partnership for Miami.  

Event participants had the opportunity to access the Kaseya Center backstage, engage with Jafarian in the conversation, watch the basketball game (Miami HEAT vs. Houston Rockets), and even had a surprise visit from the beloved mascot, Burnie!

Speakers: 

• Matthew Jafarian, Executive Vice President of Business Strategy, Miami HEAT. 

Not a member yet? Join YPA today for access to this event and our networking and social events, such as private art fair tours, concerts, and intimate talks with industry leaders around professional development.

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