Adriana Heredia is a young Cuban with a degree in Economics from the University of Havana (UH). For her day job, she works as a professor at UH and as coordinator of InCuba, an innovation incubator. Her passion for education and entrepreneurship led her to found Beyond Roots, a start-up sharing Afro-Cuban culture with the world. Heredia hosts various Afro-Cuban experiences in Havana to educate foreign visitors about this subject. She also organizes community workshops on the Afro aesthetic and designs and sells Afro-Cuban products from her new storefront in Old Havana.