Alberto Raich is the vice president and general manager of Kellogg Mercosur since June 1, 2019. Previously he was vice president and general manager, Breakfast and Snacks Categories, Marketing, and Innovation, Kellogg Latin America since October 2016. As part of this role, he also led Customer Development from 2016 to 2018. He is a member of the Latin America Leadership Team. Mr. Raich joined Kellogg de Colombia in 1996 as marketing services assistant. After several marketing roles in Colombia, he moved to Kellogg Venezuela as group manager, Adults Brands & Snacks in 2000. After two years, he was appointed marketing manager for the 5-country Central America region. In 2004, he was appointed marketing manager for Snacks, Mexico. By 2006 he was promoted to commercial director at Kellogg Brazil. After a year, he transferred to Guatemala as commercial director of Central America. Next, he was promoted to general manager in Colombia and later Andean from 2008 to 2012. From 2012 to October 2016, he was president, Kellogg Mexico. He received both, his Bachelor of Science degree in Industrial Engineering, and a master’s degree in marketing from Universidad de los Andes. Other studies include top management courses in the Universidad de la Sabana (PID), INALDE (PADE CEO Program) and at the Anahuac University in Mexico. Mr. Raich was born in Bogotá, Colombia.