Facundo Martin Diaz is a tech entrepreneur, advisor and investor. He is the co-founder of Playhonholo and the director of The Reality Code foundation.

Originally from Buenos Aires, he is currently based in the so-called Silicon Beach, a tech and entertainment hub in Los Angeles. He moved there after founding different projects and startups related to XR technologies (VR, AR, MR) that raised millions of dollars.

Among other projects, he’s developed a VR music distribution platform, the first VR-AR newspaper in Spanish (Clarin VR), a global XR travel agency and he’s developing a blockchain-based protocol to manage XR and holographic content. He has worked with Hollywood studios and media companies such as Disney, Vice, and Universal and the record labels including Sony and Warner Music, creating innovative ways to tell stories and experience entertainment with holograms and immersive technologies.

He was identified as one of the five people who are revolutionizing audio technology by Mashable and one of the most successful U.S. startup CEOs by Inc. in 2015.