Felipe Jaramillo serves as president of ProColombia since 2016. In 2009, he founded NeuroFocus Colombia, the first Latin American company specializing in consumer neuroscience, which was later acquired by Nielsen in 2013, a leading global marketing company, where he then led several projects serving as director for Latin America. Between 2004 and 2009, he served in management positions in communications and advertising at J. Walter Thompson, BBDO Sancho Colombia, and Havas. Jaramillo holds a bachelor’s degree in psychology from the University of Los Andes, and a master’s degree in public administration from the London School of Economics and Political Science, with a specialization in strategic marketing from CESA.