Fernando Villanueva Cuéllar is the CEO of Deacero USA. He studied Industrial Engineering at the Monterrey Institute of Technology and received an MBA from this same institution. Before joining Deacero, he was project director at London Consulting Group. From 1994 to 2007 he served in different roles within Deacero, in 2008 he became the Procurement and Supply Chain vice president and in 2014 was promoted to his current position. He presided on the Logistics Committee at the Mexican Iron and Steel Chamber and currently is a Board Member at the American Wire Producers Association.