Fiamma Zarife is the general director of Twitter Brasil. She has more than 20 years of experience in the telecommunications, finance, oil, and technology sectors. Before becoming director-general, Zarife was the agency director in the company responsible for the relationship with advertising agencies. Prior to joining Twitter, she served as VP of content and services for Samsung in Latin America, where she was responsible, among other things, for developing partnerships with local and regional content producers and Samsung Ocean, a technology entrepreneur center. She has also worked for Claro, Oi, Telecom Italia, ATL, Banco Boavista, and Petrobras Distribuidora. Graduated in advertising and publicity from Universidade Federal Fluminense (UFF), Zarife holds a post-graduate degree in marketing from PUC-RJ and specialization courses at Singularity University and the Massachusetts Institute of Technology (MIT).