Marian Salzman is a senior vice president, global communications at Philip Morris International (PMI) since 2018, where she directly oversees a staff of almost 100 communications professionals based on three continents who are responsible for media relations, scientific engagement, content development, crisis management, internal communications, sponsorships and more. Before joining PMI, Marian was CEO of Havas PR North America for nearly a decade and chaired its global PR assets known as its PR Collective. There, she reshaped the creative output, creating one of the most buzzed-about boutique agencies in North America and achieving top-five status at key U.S. and global awards shows. Marian also served on the Havas Worldwide general managers group and as co-chairman of the company’s first international steering committee for its social media assets. In recognition of these efforts, she was named PRWeek’s PR Professional of the Year for 2011. Prior to Havas PR, Marian was the chief marketing officer at both Porter Novelli and JWT Worldwide and the chief strategic officer at Euro RSCG Worldwide (Havas Creative).