Martin Reeves is a managing director and senior partner in the San Francisco office of Boston Consulting Group (BCG) and Global Director of the BCG Henderson Institute, BCG’s think tank on business strategy. Mr. Reeves is currently leading research on winning the '20s, advantage in adversity, competing on imagination, corporate vitality, myths of ecosystems, strategy and artificial intelligence, diversity and performance, innovation strategy, and the humanity of corporations. He is also author of Your Strategy Needs a Strategy (HBR Press), which deals with choosing and executing the right approach in today’s complex and dynamic business environment. Mr. Reeves holds a triple first class MA degree in natural sciences from Cambridge University and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University of Foreign Studies and biophysics at the University of Tokyo.