Michelle Gerstin joined BrightHouse in 2022 and has spent the past year leading Purpose articulations and culture transformations for several Fortune 500 companies. Prior to BrightHouse, Michelle received her bachelor's from Northwestern University and worked at Leo Burnett, DDB, and Havas, creating brand strategies for some of the world’s largest and most beloved brands including Disney, McDonald’s, Mars Wrigley, Michelin, and Citibank. Her strategic point of view has led to award-winning campaigns and landed her on the Today Show. Michelle lives in Chicago with her husband, two kids, and boisterous Goldendoodle.