Natalia de Greiff was named vice president, Cloud and Cognitive Software unit for IBM Latin America in March 2019.  Located at IBM's offices in Brazil, her responsibilities include helping clients of all sizes and industries throughout Latin America to thrive in their digital transformations with Hybrid Cloud, Data and AI, Blockchain, and Security. Prior to joining IBM in 2001, Natalia worked at Informix where she held positions as commercial director and general manager, and at Xerox where she served as manager of the Medellin Branch, senior account manager and government branch manager. Natalia de Greiff holds a technology degree from the Eafit University in Medellín, Colombia; she also holds a Technology Administration degree from ITEC in Monterrey, Mexico.