Nicolle Feria Pino is a senior, digital native strategist who has spent the past 12 years at the Estee Lauder Companies. During her tenure at ELC, Nicolle has driven the acceleration of the portfolio of brands in established and emerging markets across online channels including DTC.com, Retailer.com and emerging platforms such as Mercado Libre and Whatsapp. Nicolle is also a proud founding member of Estee Lauder Companie’s Inclusive Beauty advisory board as well as the Hispanic ERG. She lives in South Salem, NY with her husband and young daughter.