Rodrigo Sabatini is president of Environmental Novociclo S.A. He worked previously with mathematical modeling for flood forecasting at the Working Group on Hydrology and Environment. In 1998, Sabatini founded Ethermidia, one of Brazil’s first internet companies which became a leader in the Santa Catarina market. He also founded EnsinoWeb, a web-based education company, as well Gincana Premiada, which focused on educational entertainment. Since 2008, Sabatini has been involved with Lixo Zero, a waste management and recycling program for companies, complexes, and communities. He is a member of Zero Waste International Alliance (ZWIA) and serves as the president of Instituto Lixo Zero Brasil. He has a degree civil engineering from the Federal University of Santa Catarina.