Unleashing the Power of Family Businesses in a Post-Covid World

Speakers: 

• Federico Braun, President and Former General Manager, La Anónima
• Luis Ermirio de Moraes, Director, Grupo Votorantim
• Enrique Zambrano, Chairman of the Board, Grupo Proeza
• Josh Baron, Co-Founder and Partner, BanyanGlobal (Moderator) 
• Jorge Becerra, Emeritus Senior Partner & Senior Advisor, BCG (Chair) 
• Maria Lourdes Gallo, Vice President, AS/COA Miami (AS/COA Chair)

Josh Baron, BanyanGlobal partner, discussed findings from the recent book he co-authored: Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise, at a COA event focused on the post-Covid recovery for family businesses in the region. He offered insights into why family businesses will emerge from the pandemic not only stronger than ever, but with competitive advantages over their peers. Baron’s introduction was followed by a panel discussion with high-level representatives from leading family businesses that explored the specific competitive advantages family businesses have, lessons learned through the pandemic, and the importance of developing a family talent machine.