2019 #BRAVObiz: Building a Customer-Centric Enterprise
2019 #BRAVObiz: Building a Customer-Centric Enterprise
Business leaders from Microsoft, CEMEX, Belcorp, SAP, PepsiCo, and CNN en Español discussed how leveraging technologies to meet and exceed customer expectations can make the difference between winning and losing.
Panelists:
- Paula Bellizia, Vice President – Sales, Marketing and Operations for Latin America, Microsoft
- Fernando González, CEO, CEMEX
- Erika Herrero, CEO, Belcorp
- Claudio Muruzabal, President, SAP Latin America and the Caribbean
- Paula Santilli, CEO, Latin America PepsiCo
- José Manuel Rodríguez, Anchor and Senior Correspondent, CNN en Español (moderator)
With access to more information than ever before, customers are significantly more empowered, increasingly demanding, and holding businesses to higher standards. That's why having a growth mindset should be at the center of company culture, said Microsoft's Paula Bellizia in a panel at twenty-fifth annual Council of the Americas Symposium in Miami. Engaging customers early in the innovation process is also key, Belcorp's Erika Herrero said, highlighting, “We create an obsession in the organization to listen to the consumer’s needs.” Another way to innovate, offered SAP's Claudio Muruzabal, is to create parallel company boards comprising millennials that facilitate cross-pollination in coming up with solutions.
