COA Symposium: Consumer Behavior Trends Leading Business Transformation for a Post-COVID-19 Reality

Join Council of the Americas for a high-level panel to hear from top leaders from diverse industries about the various ways in which consumer behavior is changing, and the impact it will have in companies’ efforts to adapt  and transform in a post COVID-19 era.

We’ll hear from the CEOs of two top multilatinas, as well as major multinational corporations, who will provide their insights on this matter from their specific industries’ perspective. From retail, to e-commerce and technology, these companies will lead the recovery of Latin America as they adapt to the new needs of consumers today.

Speakers:

• Carlos Mario Giraldo, CEO, Grupo Éxito
• Erika Herrero, CEO, Belcorp
• Claudio Muruzabal, Chairman, SAP Latin America and Caribbean; President, SAP EMEA South
• Walter Pimenta, Senior Vice President, Products and Innovation, Mastercard
• Gabriela Frías, CNN en Español (moderator)

This panel is part of the 2020 COA Symposium and BRAVO Virtual Series: Leadership and Transformation in Times of Crisis. The series addresses the unprecedented challenges brought globally and regionally by the pandemic, as well as the various responses across sectors and stakeholders in order to reshape the post COVID-19 world.

Join the discussion on Twitter #BRAVObiz | @ASCOA

The program will be livestreamed on this website starting at 4:00 p.m. (EDT) on the day of the event.

AS/COA members can also register to participate in the panel via Webex, where they will have access to participate in a Q&A with the panelists.

If you’re a member and you’d like to register, please contact Cyndi Balladares at bravoprogram@as-coa.org.

For press inquiries, please contact mediarelations@as-coa.org.